Two speakers at the Food Expo workshop on exporting to the USA

At the Food Expo at the Metropolitan Expo Center in Athens last month, one of the workshops focused on Foreign Markets and How to Approach Them: USA. Nickolas Nicolaou of Loumidis Foods in New Jersey and Kostas Mastoras of Optima Foods and Titan Foods in New York discussed some important points for Greeks interested in exporting to the USA to consider.

Speakers at the Gastronomy and Tourism workshop

On April 3 at the Chania Chamber of Commerce and Industry in Crete, a workshop focused on gastronomy, tourism, and branding featured welcoming remarks from the Chamber’s president, Ioannis Margaronis, followed by discussions by food editor Harry Tzanis of and brand strategist Dimosthenis Broussalis of Dasc Branding.

Alexandra Devarenne (face only)

American olive oil expert Alexandra Kicenik Devarenne spoke with me on a recent visit to Greece. Suggesting “Greek olive oil hasn’t made the mark it deserves in the US market,” she discussed its status in the USA -- surprisingly “underappreciated” and mostly in an “ethnic niche” – and shared ideas about breaking into the American market.

Alexandra Devarenne holding a blue olive oil tasting glass

On March 23, a free event in Athens organized by the Society of Olive and Olive Oil Products of Certified Quality (EL3P) will focus on "Quality as a Factor in the Economic Value of Olive Products." Alexandra Devarenne, co-founder of the Extra Virgin Alliance (EVA), will be the keynote speaker. She explained the goals of EVA on a recent visit to Greece. 

News and Information for Producers

Is your extra virgin olive oil available in the USA, Great Britain, Canada, and/or Australia, either online or in stores? If so, please let me know (by email to or via Facebook message) where and how it is available there. I sometimes receive queries about where people can buy Greek EVOO and don't have a complete answer. If I receive enough replies, I can publish a list, which I can then update as needed.

Is your company on Greek Liquid Gold's Olive Oil Companies' Website Links page? If not, you can email to request a free listing of your company name with a website link if you produce certified Greek extra virgin olive oil that is bottled and branded in Greece, and you have an English-language website. (Please include a one or two word company name and the link to the English home page with such a request.)

Do you like what you see here and want this website to continue to flourish? Read here about supporting Greek Liquid Gold's efforts to promote the high quality and health benefits of Greek extra virgin olive oil with advertisements on this site starting at just 15 euros + VAT for one month, or by hiring Greek Liquid Gold writer, editor, and creator Dr. Lisa Radinovsky to help with English-language writing and/or editing for your company's website or other promotional materials.

News Articles and Announcements for Greek Producers

Λήγει η προθεσμία για Βραβεύσεις Ξενοδοχείων και Ελαιοτριβείων

The Association of Cretan Olive Municipalities (SEDIK) reminds Cretan olive mills and hotels supporting the Greek olive oil industry that the deadline to submit materials in order to be considered for awards is October 10. For details, see SEDIK's website.

UK Food Safety Concerns Remain Despite New Inspections Framework

Businesses exporting to the United Kingdom may want to consider changes likely to be made due to Brexit.

Sustainable Management of Olive Groves Can Tackle Effects of Climate Change

Advice for olive farmers from a Greek professor working in Italy, plus a discussion of experiments underway and climate change's possible effect on olive growing.

Διάλογο με εμπόρους ελιάς ζητούν 14 Συνεταιρισμοί

Fourteen cooperatives in the area of Chalkidiki seek a discussion with green olive traders and processors the evening of August 21 in Moudania.

‘Oleum’ Project Seeks Better Solutions to Protect Olive Oil Authenticity

As Ylenia Granitto explains in Olive Oil Times, "Part of Europe's Horizon 2020 research and innovation program is an ambitious plan to find common approaches and analytical tools to check the quality and authenticity of olive oil."

4ο πανελλήνιο συνέδριο για την ανάπτυξη της ελληνικής γεωργίας

The 4th Panhellenic Congress about the Development of Greek Agriculture will be held November 9-10 in Thessaloniki. The press release linked above provides an overview; for more information, see also the conference website (all in Greek).

Taiwan Study Adds Little to Differentiation Measures, IOC Says

"As Taiwan's FDA targets esters in their efforts to aid in differentiation, the International Olive Council said a recent study contributes little to the cause." Note: I wonder if the IOC's conclusion is debatable. The ability to determine whether olive oils have been refined should be advantageous to Greek producers of EVOO.

Organic food: new rules for EU label agreed

"New rules to increase consumer trust in organic foodstuffs and unleash the sector′s potential for growth were informally agreed with Council′ negotiators on June 29," but not yet approved. If approved, they will apply from July 1, 2020.

Επιχειρηματικός Οδηγός για την Ιαπωνία

The Greek Embassy in Tokyo has set up an e-portal for Greek businesses in Japan, one of the largest olive oil importers. It provides a useful online guide with business and commercial data and information necessary for exporters to Japan. In addition to the portal itself, this article provides a fairly detailed overview of it, in Greek.

Εως 400 ευρώ/χρόνο για το 'ελληνικό σήμα'

The Government Gazette published the Joint Ministerial Decisions setting out the conditions and annual fee for the awarding of the Hellenic Sign to extra virgin and virgin olive oil and table olives.

Άνοιγμα σε νέα μέλη για τη Φίλαιος

For Greeks who use, produce, believe in, and/or care about olive oil (since this is all in Greek): you can become a member of Filaios, the Association of Friends of Olive Oil. More info here.

Ελαιόλαδο από αιωνόβιες Ελιές παράγεται και προωθείται στην Ιταλία!

Very interesting article about extra virgin olive oil in individual dose packages for pregnant women, children, and athletes, now produced from centuries-old organic olive trees in Apulia, Italy; Dr. Nikos Michelakis suggests trying the same thing with some Greek olive trees.

Προδημοσίευση πρόσκλησης για τα "Σχέδια Βελτίωσης"

This is a press release about the preliminary announcement of a call for improvement plans for an investment program from the Rural Development Program.

Tο στο συμπόσιο "Made in Greece"

This informative article follows up on a May 31 symposium in Athens about the development of a "Made in Greece" brand and how it might work and help producers and exporters.

Olive Oil, a market in the process of consolidation in Russia

Useful notes for those interested in considering the Russian market, where Spain and Italy dominate.

Εξαπάτηση επιχειρήσεων Κρητικού Ελαιολάδου: Συμβουλές από το Επιμελητήριο Ηρακλείου

Greek olive oil producers are warned to beware of fraudulent orders for exports.

Ευκαιρίες επιδότησης έως και 90% στις επενδύσεις μεταποίησης του ελαιοκομικού τομέα

Information (in Greek) about subsidies for investments in olive oil processing.

Price rises and private label drive up sales of olive oil across Europe - IRI data

A discussion of olive oil prices, sales, and trends in several European countries from 2015 to the present.

Παράταση προθεσμίας για υποψηφιότητες Βράβευσης Ελαιοτριβείων

Cretan olive mill personnel may nominate themselves for SEDIK's awards for best reception and storage of olives and extraction and storage of olive oil, or for good distribution practices, up to the now extended deadline of October 10.

Η ποιότητα δίνει οικονομική αξία σε ελαιόλαδο και επιτραπέζιες ελιές

This is a press release about a recent event in Athens that featured American expert Alexandra Devarenne as well as a number of speakers from the Greek olive oil world.

Βραβεύσεις Ελαιοτριβείων στις Ορθές πρακτικές έκθλιψης και διάθεσης

Cretan olive mills may nominate themselves for SEDIK's awards for best reception and storage of olives and extraction and storage of olive oil, or good distribution practices, with no charge for participation in this competition.

Japanese Consumers seek for the Healthy qualities of Olive Oil

Useful information about what Japanese consumers are looking for in olive oil

New portal helps EU agri-food sector promote products overseas

"The new agri-food promotion portal ... is ... designed to be a one-stop-shop for organisations to find out how to get EU funding for their promotion programmes, search for potential programme partners and find useful information on entering new export markets." This is the European Commission link discussed in the article:

The price, a decisive factor for the US consumer when it comes to buying olive oil

Useful information for those interested in the American olive oil market.