Mixed salad featuring local products, Botanical Park restaurant in Crete

What is agrotourism? How does it overlap with food tourism? What good is it? We can explore these questions with examples from Greece, one of the European countries trying to expand tourism beyond the beaches and the summer. With its wealth of olive oil, wine, and fresh produce, the Greek countryside reveals the secrets of traditional healthy Greek cuisine.

Olive groves in PDO Kolymvari on a cloudy day

Trivago claims Chania, Crete is Greek tourists’ favorite domestic vacation spot this summer, while Trip Advisor ranks Crete as the 2nd most popular Greek island overall, with 1215 things to do here. Remember that this includes far more than the island’s scenic beaches and fascinating archaeological sites and museums. Don’t forget the olive groves!

Cluster of purple grapes lit by evening light against a blue sky

Surrounded by olive groves in the foothills of the White Mountains, the Botanical Park and Gardens of Crete offers natural beauty, exercise, information, and healthy, tasty food. Overflowing with tropical and Mediterranean flowers, herbs, and fruits, the park surrounds an acclaimed restaurant featuring its own organically grown produce and olive oil.

Detailed closeup of part of the trunk of the ancient olive tree in Vouves, Crete

This year, the TUI Care Foundation began working with Greeks to help support sustainable tourism in Crete by bringing together the island’s tourism and agriculture sectors. At the same time, the Association of Cretan Olive Municipalities continued its ongoing efforts to promote agrotourism activities focused on olive trees and olive oil in Crete.

View of river, palm trees, beach, sea, and hills at Preveli, Crete

Come to south central Crete for a holiday among gorges and rivers, valleys and hillsides full of olive groves, and beaches bordered by cliffs, hills, or a palm forest, with striking views of islands and hills across bays in the Libyan Sea—plus restaurants featuring fresh, traditional Cretan food in the birthplace of the Mediterranean diet.

Visitors listening to a presentation in Anoskeli's tasting room

Too little time during your vacation in Crete? Can’t decide whether to visit an olive mill or a winery? Come to the village of Anoskeli in the foothills of the White Mountains, where you can do both at once, as well as sampling Anoskeli’s award-winning olive oil and wine in a tasting room overlooking the village’s olive groves and vineyards.

11 blue olive oil tasting glasses, an apple on a plate at the left, bottle of water back right

This summer, Terra Creta started offering food service professionals and visitors to Crete the opportunity to begin learning about organoleptic evaluation of olive oil (based on aroma and taste) in a 3½ hour seminar led by Eleftheria Germanaki, international olive oil competition judge, agronomist, and head of the certified organoleptic lab in Rethymno.

snowy, icy olive branch

Greek olive groves were hit with a once in a decade storm in some areas in early January 2017, including freezing rain, sleet, and snow on Cretan olive trees on January 8, the day before the long Christmas vacation was to end. Chania students got an extra day of vacation, even where roads were clear. That was unusual near sea level, but you can find beautiful snow in the mountains any winter, so why not visit Greece then, too? Every season is a beautiful season here.

Chicken with orange, kafir lime, and lemon grass at the Botanical Park Restaurant in Crete

These types of tourism deserve the additional development expected in the future, but Greece already offers a rich array of choices to visitors interested in agrotourism (agritourism) and food tourism (culinary tourism). These alternative explorations allow tourists to experience the Greece that lies beyond the archaeological sites and beaches.

snow on olive trees and green sorrel beneath them

In olive oil producing countries such as Greece, tourists can wander through olive groves all year, observing the summer growth of olives, their autumn harvest, the winter landscapes, the new spring branches, leaves, and blossoms, and the cycle’s annual repetition. We can see people and nature working together to make Greek liquid gold in its homeland.

An incomplete, introductory sample of noteworthy sites to visit