Alexandra Devarenne standing in front of a church wall outdoors in Heraklion, Crete

American olive oil expert Alexandra Kicenik Devarenne spoke with me on a recent visit to Greece. Suggesting “Greek olive oil hasn’t made the mark it deserves in the US market,” she discussed its status in the USA -- surprisingly “underappreciated” and mostly in an “ethnic niche” – and shared ideas about breaking into the American market.

Very fond of Greece and interested in Greek culture, Devarenne hopes Americans will soon realize that carefully produced and bottled Greek extra virgin olive oil (EVOO) “is a great product” that is generally “a great value” for its high quality. While she is “always happy to see Greek olive oil getting positive attention,” she says “it still amazes me that most Americans are barely aware of Greek olive oil,” although they may be able to name some Italian brands.

In the USA, Greek olive oil has tended to be “the brand that’s sold at the deli” or in the Greek community. “The Greek deli that carries groceries – that’s one place to find Greek olive oil -- and occasionally in supermarkets, depending on the region.” It may also show up in a specialty store, but “no one’s been able to plant a flag” for Greek olive oil on a larger scale. She hopes that is changing.

Currently a consultant and educator at CalAthena, “a company dedicated to educating consumers and improving the quality of olive oil by working with producers” during all phases of the production, evaluation, sales, and marketing processes, Devarenne also writes about and judges olive oils, serves on the advisory board of the UC Davis Olive Center, and volunteers with the non-profit Extra Virgin Alliance, an international group she co-founded with Paul Miller that educates consumers and celebrates wonderful olive oil and extra conscientious companies. She has also worked on research and outreach at the University of California Cooperative Extension.

Breaking Into the American Market

In Devarenne’s opinion, breaking into the American market “requires extreme seriousness and a lot of money,” and it is not easy, especially for a small company without a good connection in the USA. However, with a good connection, such as family in the USA, or at least “someone on the ground in the US representing their product,” a small company might find a “limited but cozy market in the US.” An importer is not enough. “Your importer is not able to promote your brand the way you would promote it, because they’ll have hundreds of other products. You must also work to promote your brand: call, visit, sample, work.”

Devarenne believes a small Greek producer needs a “relentless and well executed direct to consumer campaign to break in” somewhere in the United States. “I would look at the Greek community in the USA as my first chance to see what’s going on.” What’s most important is to carefully “choose a market. Forget the US – it’s like talking about the continent of Africa – way too big. Choose a place where you have some access or connections, or do some research” to determine the best location.

It’s crucial to wisely select and fully explore a particular area. Devarenne suggests finding money to go there, look at the stores’ shelves, visit the restaurants, taste the oils, check their prices—come to a good understanding of the market in that location. Then it might be possible to get into some fairly small niche—maybe a relationship with a distributor or importer—or sell direct to a deli, restaurant or specialty store. She adds, “from there you can branch out as you build a local following.”

Devarenne does not recommend aiming for an American supermarket, since such stores ask companies to pay slotting fees just to get their products on the shelf, they usually deal with a limited number of distributors, and that involves more middlemen, meaning more price mark-ups along the way. To succeed, she argues, a small business needs to be “creative, go direct to your consumer – because you can’t afford to have a bunch of people touch” your olive oil as middlemen who want to take their share of its price. 

Devarenne emphasizes that restaurants are really important places. “If you can find a chef that loves your olive oil and get them to use your olive oil on the menu,” that would be wonderful. “Chefs are incredibly important as olive oil ambassadors. A chef is gonna take your baby and present it in exactly the right outfit. It’s gonna be beautiful; from the very first experience, the customer is going to love it.”

Of course, for that to benefit an olive oil company, customers need to know which olive oil they’re eating. Devarenne advocates mentions of olive oil varieties and brands on restaurant menus. Olive oil producers who achieve that should also be sure their olive oil is available in a deli or specialty store near the restaurant, or even at the restaurant itself. So a restaurant patron can say “Oh my God this is so delicious – I want to eat more of it!” You want to make that both possible and convenient. 
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Alexandra Devarenne will be the keynote speaker (with a Greek translator) at a free event on "Quality as a Factor in the Economic Value of Olive Products" organized by the Society of Olive and Olive Oil Products of Certified Quality (EL3P) in Athens on March 23. See here for more information (in Greek, like most of the event). Thanks to Devarenne for sharing the smaller photo of her.

News and Information for Producers

To Consider

Is your bottled extra virgin olive oil available in the USA, the UK, Canada, Australia, or other countries where English is (at least sometimes) spoken, either online or in stores? If so, please let me know (by email to info@greekliquidgold.com or via Facebook message) where and how it is available there. I sometimes receive queries about where people can buy Greek EVOO, so I have now published a list, which I can update as needed.

Is your company on Greek Liquid Gold's Olive Oil Companies' Website Links page? If not, you can email info@greekliquidgold.com to request a free listing of your company name with a website link if you produce certified Greek extra virgin olive oil that is bottled and branded in Greece, and you have an English-language website. (Please include a one or two word company name and the link to the English home page with such a request.)

Do you like what you see here, want to gain increased international exposure, help your potential customers learn about your products, and want this website to continue to flourish? Read here about supporting Greek Liquid Gold's efforts to promote the high quality and health benefits of Greek extra virgin olive oil with advertisements on this site starting at just 20 euros + VAT per month, or by hiring Greek Liquid Gold writer, editor, and creator Dr. Lisa Radinovsky to help with English-language writing and/or editing for your company's website or other promotional materials.

News Articles and Announcements for Greek Producers (mostly articles and events in Greek)

«Αγροτική Καινοτομία»

A detailed summary of several speeches about rural innovation, specifically developing intelligent agriculture to increase agricultural productivity in Greece using education, advisors, and technology.

Machine Improves Yield in Trial Runs by Hitting Olive Paste With Electricity

An interesting technological development in olive oil production.

Μεταπτυχιακό για την ελιά στο ΤΕΙ Πελοποννήσου

For Greek speaking graduates of universities and TEIs: the Department of Food Technology in the School of Technology of Agriculture, Food Technology and Nutrition at the Technological Educational Institute of Peloponnese announces the establishment of a new Postgraduate Studies Program entitled "Technology and Quality of Table Olive and Olive Oil" which will lead to a Master of Science degree.

Σεμινάριο ΣΕΒΕ

For Greek speaking employees of exporting departments of food and drink companies, and those who wish to acquire or upgrade strategic marketing skills: there will be a seminar on "Critical Issues in Export Strategy" at the offices of SEVE in Thessaloniki on November 28.

Προστασία και ανάδειξη τηςποιότητας του παρθένου ελαιολάδου

A PowerPoint presentation by Efi Christopoulou, Chemical Expert of the EU, which she presented at the meeting of the Scientific Society of Olive Encyclopedists (4E) in Kalamata on October 29, 2018: a concise guide to the protection and enhancement of the quality of virgin olive oil (in Greek).

Σεμινάρια Ποιότητας Ελαιολάδου

There will be a seminar in Rethymno, Crete on the use, selection, and tasting of olive oil (among other things) with chef Yiannis Tsivourakis and judge, trainer, and lab director Eleftheria Germanaki on Saturday, December 8.

Δυσοίωνες οι προβλέψεις για τη φετινή παραγωγή στο ελαιόλαδο

A report on some of the comments from a recent 4E event in Kalamata, including Vassilis Zampounis's general thoughts on olive oil prices. A summary of additional information from the event is in this Olive News article.

ΟΔΗΓΟ ΟΡΘΩΝ ΠΡΑΚΤΙΚΩΝ ΣΤΗΝ ΠΑΡΑΓΩΓΙΚΗ ΔΙΑΔΙΚΑΣΙΑ ΤΟΥ ΕΛΑΙΟΛΑΔΟΥ

A 5-page guide to recommended practices in the production of olive oil from SEVITEL.

Θετικά μηνύματα για την ελαιοπαραγωγή: Από την έναρξη της συγκομιδής στα Χανιά

Predictions for the olive harvest in Crete, with observations on early results in the Chania area.

Μεγάλες δυνατότητες για ανάπτυξη Ελαιοτουρισμού στην Κρητη

A report on a recent World Olive Day event near Rethymno, Crete, focused on olive oil tourism, by the scientific director of the Association of Cretan Olive Municipalities (SEDIK).

Οι εκδηλωσεις για την Εστίαση και τον Ελαιοτουρισμό. Διαπιστώσεις, σχόλια και συμπεράσματα

A report on a recent World Olive Day event in Chania, Crete, focused on olive oil use in restaurants, by the scientific director of the Association of Cretan Olive Municipalities (SEDIK).

Ολοκλήρωση Συνεδρίου για την Ελληνική Γεωργία

This press release provides an overview of what was discussed at the 5th Panhellenic Conference on the Development of Greek Agriculture, which was held on October 25, 2018, in Heraklion, Crete, on Digitization: European Agriculture Tomorrow.

Eλαιοτουρισμός. Ισχυρό «κεφάλαιο» για τήν Κρήτη: Βράβευση επιχειρήσεων για τις ελαιοτουριστικές δρασεις

A report by Κ. Κλαψινού for ΚΡΗΤΙΚΗ ΕΠΙΘΕΩΡΗΣΗ about SEDIK's second World Olive Day event, the one in Rethymno focused on oleotourism. Several organizations (including Greek Liquid Gold) that promote or engage in oleotourism in Crete received awards at this event. (A report on that in English is forthcoming on Greek Liquid Gold.)

Το ελαιόλαδο, «υπερτροφή» για υγεία και ευζωία

This Greek article from Kathimerini provides a useful overview of the recent Yale conference, which brought together scientists and experts from Greece, the USA, and other countries.

Το ελληνικό ελαιόλαδο και η αγορά του Καναδά

An overview of the olive oil market in Canada, with useful general advice for Greek companies that wish to export to Canada.

Olive Oil becomes popular among Brazilian Consumers

Mercacei's report on the increasing use of olive oil in Brazil, almost all of it imported.

Ψηφιοποίηση: το αύριο της γεωργίας

GAIA Epicheirein’s 5th Panhellenic Conference for the Development of Greek Agriculture will take place on Thursday, October 25 in Heraklion, Crete. Drawing major Greek and European political figures and welcoming members of organizations and businesses in the agro-food sector, its theme will be Digitization: Tomorrow's European Agriculture.

Ενημερωτικό δελτίο για xylella fastidiosa

Important information about this disease, which affects olive trees and other plants.

Δυνατότητες ανάπτυξης ΕλαιοΤουρισμού στην Κρήτη

There will be a world olive day event focused on olive oil tourism (a type of agrotourism and culinary tourism) in Crete in Rethymno on Wednesday, October 24.

Agricultural Exports, a seminar in Greek at the Hellenic American Union

"The seminar covers all practical aspects of the export process, from infrastructure to the tools needed for success. Based on real case studies the seminar examines the regulations and mechanisms that lead to export success and profitability." For producers of agricultural products who wish to start exporting. For more info in Greek, see this.

Τα 4Ε στην Καλαμάτα

An informative event on "The new olive oil season 2018/19" organized by the Municipality of Kalamata and the Scientific Association of the Olive Encyclopedia (4E) will take place in Kalamata on Monday, October 29, focusing on markets, prices, care of olive trees and olive oil, and promotion of olive oil.

Exploring the Public’s Perception of Food Fraud

Two of the main points in this article, the first referring to olive oil: “'The findings of our recent study indicate that the food fraud incidents are not limited to the product in question and may even affect consumers’ perceptions of the accuracy of labelling across countries,' said Syed Imran Ali Meerza, one of the study authors. 'This highlights the importance of collaborative, international efforts to combat food fraud.'... [A] greater commitment to transparency and increased awareness of food authentication techniques and relevant accreditations will go a significant way towards repairing public trust in the food and drink industry."

O ρόλος του Ελαιολάδου στην αναβάθμιση του επίπεδου μαζικής εστίασης - Εκδήλωση στο ΜΑΙΧ την 17-10-18

There will be a World Olive Day event at the Mediterranean Agronomic Institute of Chania which will feature a number of experts discussing such topics as olive oil quality, how to use it, its use by restaurants, and olive oil tasting.

Βιωματικό Σεμινάριο για τον Ποιοτικό έλεγχο, την Οργανοληπτική Αξιολόγηση Ελαιολάδου και τους βασικούς παράγοντες ποιότητας μέχρι την τυποποίηση και το τελικό προϊόν

There will be an experiential seminar on quality control, organoleptic evaluation of olive oil, and key quality factors, including standardization and the final product, at the organoleptic laboratory in Rethymno, Crete, on Saturday, October 27. Please contact the organizers (adding an "r" to the end of the email address at the linked site) if you wish to attend.

Το νέο ΕΛΙΑ & ΕΛΑΙΟΛΑΔΟ εκτυπώνεται!

The 85th issue of the Olive and Olive Oil magazine, first published in 1997, is being printed. This is the first issue of the new edition of an informative periodical published by Vasilis Zambounis with the support of the Scientific Society of the Olive Encyclopaedia - 4E. It is addressed to olive growers, olive millers, table olive processors, agronomists, chemists, cooperatives, and businesspeople who read Greek.

Παγκόσμια ημέρα ελιάς και ελαιόλαδου

A World Day of Olives and Olive Oil conference on olive oil and tourism, gastronomy, cultivation, environmental management, and promotion in the Municipality of Pylos-Nestoros, October 12-13. Pre-registration is required.

2ο Βιωματικό Εκπαιδευτικό Πρόγραμμα-Σεμινάριο Ελαιολάδου

A seminar about good harvesting and extraction methods with Irini Kokolaki, for Greek speakers who work with or are interested in olive oil.

Ελαιοτουρισμός, γαστρονομία και ελιά σε διημερίδα στη Χώρα και στην Costa Navarino

The Municipality of Pylos-Nestoros will hold a two-day event October 12-13 to celebrate the "International Day of Olives and Olive Oil," focusing on olive tourism and the connection of olive oil with other forms of tourism, the promotion of extra virgin olive oil in gastronomy and its connection to gastronomic tourism, and municipal actions for the promotion of olive products.

Το Ελληνικό Ελαιόλαδο στην 1η Διεθνή Έκθεση Εισαγωγών στη Κίνα

SEVITEL will organize an olive oil bar at the Greek Product Pavilion at the 1st China International Import Expo in Shanghai, China November 5-10. Greek companies interested in exporting standardized branded olive oils in China, including those that already do so, are welcome to contact SEVITEL if they wish to display their products at the exhibition.

Ακαδημία Ελαιολάδου: Νέο εκπαιδευτικό σεμινάριο

Olive oil producers, millers, and standardizers, as well as others involved with olive oil may wish to attend this SEVITEL seminar to learn about disease risks, olive cultivation, olive harvesting, processing in the olive mill, olive oil storage, standardization, marketing, and exporting.

OliveBioteq '18

Greek companies producing extra virgin olive oil are invited to participate in the Olive Bioteq 2018 Conference in Seville, Spain by presenting their olive oil there. For more information, contact Irini Kokolaki at info@o-oliveoil.com.

«Στεγνή» από ελληνικό ελαιόλαδο η γαλλική αγορά

This concise article provides some useful general information about the French olive oil market for Greek exporters interested in targeting it.

Σεμινάριο Ποιότητας Ελαιολάδου: Κρίσιμα σημεία στο Eλαιουργείο, Νομοθεσία και οργανοληπτική αξιολόγηση ελαιολάδου

This seminar with Dr. Ioannis Metzidakis and Mrs. Eleftheria Germanaki on Saturday, September 29 in Rethymno, Crete will cover the olive harvest, olive oil production, organoleptic assessment, and relevant legislation. Advance registration is required.

Εκδήλωση για Ελληνικό Σήμα σε ελαιόλαδο και ελιά

An event at the Thessaloniki International Fair will explain why and how companies can get an official Greek label for olives and olive oil.

Spain leads the olive oil market in Japan and plans to improve its position

This Mercacei article focuses on Spanish exports but includes information that could also be useful to Greeks interested in exporting olive oil to Japan.

Συνέδριο για την Ανάπτυξη της Ελληνικής Γεωργίας

The 5th Panhellenic Conference on the Development of Greek Agriculture organized by GAIA Epicheirein will be held on Thursday, October 25 in Heraklion, Crete.

Το Ελιά & Ελαιόλαδο επανακυκλοφορεί!

After a break during the Greek economic crisis, the Olive & Olive Oil magazine published from 1997 to 2013 will return this October, again published (in Greek) by Vassilis Zambounis, and now also supported by the staff of the Scientific Society of the Olive Encyclopaedia (4E). See the article for subscription information.

Σε ισχύ οι νέες ετικέτες ελαιολάδου

Vassilis Zampounis writes in Olive News that an amendment to EU regulations about olive oil labels has come into force; he describes the changes in this article and another one linked in it.

Στις 20-23 Σεπτεμβρίου το 25ο Πανελλήνιο Συνέδριο για τους Νέους Αγρότες

The 25th Panhellenic Young Farmers Conference will take place in Livadia, alongside the 1st Panhellenic Farming and Livestock Festival, Agrofest Sterea Ellada, September 20-23.

Ελληνικό σήμα για ελιές και ελαιόλαδο

This Greek article is a press release with links to more information about how companies can get a Greek label for olives and olive oil.

In Germany, It’s All About Harmony

This English-language article in Olive Oil Times offers useful information about German tasters' focus on the harmony, or balance, of fruitiness, bitterness, and pungency in extra virgin olive oil.

Δύο σεμινάρια ΣΕΒΙΤΕΛ για τις ιδιότητες του ελαιολάδου

SEVITEL is offering seminars on Saturday, June 23 and Friday and Saturday, June 29-30, focused on the phenolic content of Greek olive oil and organoleptic analysis of olive oil.

∆ΙΕΘΝΕΣ ΣΥΝΕ∆ΡΙΟ ΕΠΙΤΡΑΠΕΖΙΑ ΕΛΙΑ

This mainly relates to the discussions about table olives at the recent international conference at Perrotis College in Thessaloniki, but some of the points and innovations may also interest olive oil producers.

ΓΕΩΡΓΙΚΕΣ ΠΡΟΕΙ∆ΟΠΟΙΗΣΕΙΣ ΤΕΧΝΙΚΟ ∆ΕΛΤΙΟ ΥΠΟΥΡΓΕΙΟ ΑΓΡΟΤΙΚΗΣ ΑΝΑΠΤΥΞΗΣ &ΤΡΟΦΙΜΩΝ

Technical information from the Ministry of Agricultural Development and Food and the Regional Plant Protection Center in Heraklion about how to combat pests that plague olive trees.

Ημερίδα για τις εξαγωγές στην Αμερική

Enterprise Greece is organizing an informative workshop from 9:30-3:30 on Thursday, June 7 at the Electra Metropolis Hotel in Athens, within the framework of the official national participation in the Summer Fancy Food Show in New York from June 30 to July 2, 2018, where Greece will be the partner country.

Αλλαγές στις ετικέτες ελαιολάδου

Vassilis Zampounis discusses the European Commission's plans to amend Basic Regulation 29/2012 on olive oil labeling.

«Οργανοληπτική Αξιολόγηση Ελαιολάδου και Νομοθεσία " Ανάλυση και δοκιμές δειγμάτων από τις κυριότερες ελληνικές ποικιλίες

A wonderful opportunity for Greek speakers in Rethymno, Crete all day on June 2nd: a seminar with Efi Christopoulou, a chemistry expert who has worked with the EU and the International Olive Council, with experience in the organoleptic method since 1982. The focus will be "Organoleptic Evaluation of Olive Oil and Legislation," including analysis of samples from the main Greek varieties.

Συνέδριο για τον αγροδιατροφικό τομέα

The Municipality of Serres and the University of Macedonia are sponsoring a conference in Serres titled "Agri-Food Sector, New Technologies, Entrepreneurship, Local Development" May 24-26, 2018.

Σημαντικές ανακοινώσεις στο συνέδριο για την ελιά

This is a press release describing research to be presented at the conference Table Olives: Pursuing Innovation, Exploring Trends, May 24-26, 2018, at the Krinos Olive Center at Perrotis College in the American Agricultural School in Thessaloniki.

Xylella fastidiosa

This is a page from the Greek Ministry of Rural Development with photos and information to help Greeks avoid having Xylella become a problem in Greece.

Ενημέρωση για τον οργανισμό καραντίνας Xylella fastidiosa

This article in Agrocapital provides a brief overview of the importance of keeping Xylella out of Greece and the ways to do so, with links to additional information, all in Greek.

Ίδρυση Επιστημονικής Εταιρείας Ελαιοκομίας

This article discusses the establishment of an Olive Encyclopaedia Research Society called 4E (because of its Greek name) and lists its founding members board members.

Βράβευση Ελαιοτριβείων στις Ορθές πρακτικές διάθεσης Ελαιολάδου

The Association of Cretan Olive Municipalities (ACOM or SEDYK) will be offering awards for what they consider the best practices of bulk olive oil sales through auctions or competitions and the sale of standardized olive oil with producers' participation. See the article for details before the end of May.

Is India Poised for an Edible Oils Revolution?

Useful general background information for anyone considering exporting olive oil to India.

Κίνδυνοι από ξηρασία και καύσωνες την άνοιξη

SEDYK's Dr. Nikos Michelakis provides advice on helping olive groves through droughts and unseasonably hot weather, as in Crete.

5ο Ελληνογερμανικό Φόρουμ Τροφίμων

The Hellenic-German Chamber of Commerce and Industry and other organizations are sponsoring a two-day promotion of Greek traditional products with a conference and B2B meetings of German companies with Greek producers on May 24 and 25 at the Cultural Center of the Municipality of Lamia.

Q&A on the reform of EU organic production rules

From last June, for background now that "New EU rules to encourage more farmers [to] grow organic, tighten controls and improve quality of organic food were informally approved by the European Parliament on Thursday, 19 April 2018." A Greek overview is available here.

European Research on Xylella Fastidiosa

To stay informed and help keep Xylella fastidiosa out of Greece, this informative 33-page online document may be useful. This is in English; perhaps it will be translated into other languages as well.

Ορθολογική και αποδοτική λίπανση στην ελιά

Information about fertilizing olive trees, with citations to scientific articles.

Σε επιφυλακή οι Περιφέρειες λόγω xylella στη Μαδρίτη

Information, caution, and advice on keeping Xylella out of Greece and what to do if it appears here.

Ενημέρωση για το βακτήριο «Xylella fastidiosa» που προκαλεί ζημιές σε καλλιέργειες

While Xylella fastidiosa has not been found in Greece, it has been detected in the region of Madrid, Spain, and Greeks are asked to be vigilant and to inform authorities if they believe they see any sign of Xylella in Greece at any time.

Εν μέσω ανομβρίας, ορθολογικό πότισμα στην ελιά

Advice on irrigation of olive groves in dry areas to reduce the drought's negative effects on flowering and fruiting.

The Olive Oil sector shows its support for the Sensory Tasting Panel

Many groups in the Spanish olive oil sector emphasize their support for sensory tests of virgin olive oil.

Δοχεία λευκοσιδήρου 50 ml από την Κreta Can

The first in an OliveNews.gr series about options for standardization of individual portions of olive oil: innovative tin cans in various sizes, starting at 50 ml.

Καλούν σε επαγρύπνηση για την xylella

Reminders about how Xylella fastidiosa can be spread, and hence how to avoid it, with a link to additional information.

Ελαιοκομικά προϊόντα στην Ιαπωνία

This article summarizes and links to a report by the Greek embassy in Tokyo on the current situation of olive products on the Japanese market.

Κάλεσμα σε παραγωγούς της Αν.Μακεδονίας-Θράκης

Kostas Boutas calls on olive oil producers to establish an export-oriented Olive Oil Management Agency.

Σε διαβούλευση ως 31/3 ο κανονισμός για ελαιόλαδο

A Greek version of an article about the opportunity to comment on the European Commission's proposed amendments to the Olive Oil Regulation, which relate to the acidity parameters and the cases in which the crop year should be indicated.

Αποκρυπτογραφώντας την Xylella

This is a summary of the main conclusions of two major EU-funded research programs for the fight against xylella fastidiosa, POnTE and XF-ACTORS, from the final text of the annual program meeting held in Mallorca in November 2017. There is also a link to the full 33-page English report.

Americans Love Hot Sauce and They Are Going To Love High Phenolic Evoo

Here is a different perspective, from Athan Gadanidis of the Aristoleo Awards for high phenolic extra virgin olive oils, about what Americans want in an olive oil, and how to get it to them: through spicy hot, extra healthy, high phenolic EVOOs, not mild ones.

A new way to practice agriculture

This is an overview of precision agriculture's methods, benefits, and challenges.

Πως θα εξοικονομηθεί υγρασία στους ξηρικούς ελαιώνες

Dr. Nikos Michelakis, scientific advisor to the Association of Cretan Olive Municipalities (SEDIK), offers advice on how to take care of dry olive groves during times of drought or limited rainfall.

Σημαντικές παρουσίες στο Διεθνές Συνέδριο για την Επιτραπέζια Ελιά

A conference on table olives at Perrotis College in Thessaloniki in May will feature internationally known experts. For more information, see also the conference website.

Πλούσιες και Ουσιαστικές οι δράσεις του ΣΕΔΗΚ την 3/τία 2015/17 - Εισήγηση Γ. Μαρινάκη στην ΓΣ ΣΕΔΗΚ στο Ρέθυμνο

This is a fairly detailed summary of the activities of the Association of Cretan Olive Municipalities (ACOM or SEDIK) over the past three years.

Olive oil prices under more pressure

Writing in OliveNews, Vassilis Zampounis predicts lower producer prices, based on what is happening in Spain.

Σεμινάρια γευσιγνωσίας ελαιολάδου στην Καλαμάτα

The Kalamata Olive Oil Tasting Laboratory of the Technological Educational Institute of Peloponnese, which is recognized by the International Olive Council for the organoleptic testing of olive oil, is organizing seminars in March and April.

Διεθνές συνέδριο επιτραπέζιας ελιάς από το Perrotis College

The Perrotis College Olive Center is organizing an international conference with the title "Table Olives: Pursuing Innovation - Exploring Trends" on May 24-26, 2018 at Perrotis College, campus of the American Farm School.

Η Αγορα Της Επιτραπεζιας Ελιας Στις ΗΠΑ

An extensive report (in Greek) by the Greek Embassy in Washington about the purchase of table olives in the United States (as introduced by Olive News here).

Γεωπονικές συμβουλές για την ελιά

The Regional Center for the Protection of Plant Quality and Phytosanitary Control of Volos has published a bulletin with advice for producers on treating problems with olive tree diseases and insects.

Τι λάδι θέλουν οι Αμερικανοί;

This is a brief overview of a study drafted by the Greek Diplomatic Delegation's Office of Economic and Commercial Affairs which estimates that "the demand for olive oil by Americans will follow an upward course in the coming years, which should not be underestimated by Greek producers, as the future of olive oil exports seems to be in America." The article includes a link to the full 63-page document, which includes an appendix listing many importers, distributors, and stores (starting on page 35). This is all in Greek (aside from American importer/distributor/store names and addresses). Here is a summary in English from Olive Oil Times.

Συμβουλές και προειδοποιήσεις για ελιά

Advice on pruning is available here, in Greek.

Εσπερίδα ΣΕΒΙΤΕΛ στην ΕΞΠΟΤΡΟΦ

This article provides an overview of SEVITEL's goals and actions, including the Kotinos and Olive Challenge competitions, as well as some notes on the worldwide olive oil  market.

Olive Oil in US: When Fame Comes at a Price

A short article by "a group of Master’s students studying International Business at Carlos III University – Madrid" in which they "analyze the current situation" of the olive oil industry in the USA.

Κύκλος Σεμιναρίων ΚΑΕΜ

Registration has begun for seminars starting in mid February for those who want to enrich their agri-food knowledge and skills and those who intend to develop sustainable entrepreneurship by exploiting the natural resources of the local rural economy. Sponsored by the Κέντρο Αγροδιατροφικής Επιχειρηματικότητας Μεσσηνίας.

Ενδιαφέρον από καναδική εταιρεία για εισαγωγή τυποποιημένου ελληνικού ελαιολάδου

Cavendish Farms, one of the largest in the North American industry, contacted the Office of Economic and Commercial Affairs in Toronto to express an interest in direct cooperation with Greek olive oil standardization companies in order to buy small quantities of extra virgin olive oil.

Πρόγραμμα ενίσχυσης συμμετοχής σε εμπορικές εκθέσεις - Επιλέξιμες επιχειρήσουν που παράγουν ή μεταποιούν Αγροδιατροδικά προιόντα

Information about a program to help very small, small, and medium sized Greek manufacturing companies that are already exporting to participate in trade fairs outside Greece.

Επιστημονική Εταιρεία Εγκυκλοπαιδιστών Ελαιοκομίας

The co-writers of the Olive Encyclopedia have established a Scientific Society of the Olive Encyclopedia, starting with 29 distinguished scientists interested in interdisciplinary collaboration focused on olives and olive oil. The society supports cooperation among academics, the olive oil industry, and olive growers to foster innovation. Other scientists who share these goals will be invited to join the society as well.

Στην ΕΞΠΟΤΡΟΦ το Ελληνογερμανικό Επιμελητήριο

This article describes a Hellenic-German Chamber of Greece program that provides significant help to Greek businesses, supporting their presence at major international exhibitions at a reduced cost; it was discussed at an event on January 29, as part of the EXPOTROF International Exhibition of Food and Drinks at the Fencing Exhibition Center in Elliniko, Athens.

The impact of olive grove irrigation on high-end EVOOs

This is an interesting article about the effects of irrigation and drought, likely inspired by Spanish problems with drought, but including many general observations.

Φυσικοχημικές παράμετροι ελαιολάδου

Another usefully informative article from OliveNews.gr, this time about the most important physico-chemical parameters of olive oil.

Proper Application of Fertilizers May Lead to More Consistent Olive Harvests

This is based on research done in Tunisia, so the precise recommendations may not fit Greece, but the findings seem worth considering.

Two Eateries in Italy Extolling the Magic of EVOO

This story about restaurants that use different EVOOs in different dishes is about Italy, but shouldn't the same thing be done in Greece? If it is, I'd like to hear about it and write about it. This seems like the perfect way to highlight the varying qualities of different types of EVOOs.

Πώς αποθηκεύουμε σωστά το ελαιόλαδο

Useful information on how to store olive oil.

ΗΠΑ, το μακρινό όνειρο του Έλληνα εξαγωγέα

This is Vassilis Zampounis's thought-provoking summary of key points made at, and questions raised by, the recent 2nd ExportUSA Forum 2017, titled Analyzing the American Food Reality, organized by the TradeUSA Department of the American-Hellenic Chamber of Commerce. It is useful for anyone interested in exporting olive oil to the USA.

Απλοποιείται η υδρολίπανση των ελαιώνων

An overview of the new regulations governing the fertilization of olive groves and use of olive oil waste as a fertilizer.

Συνάντηση Εστιατόρων στο Ρεθυμνο για ελαιολαδο στην εστίαση

This article provides one example of how people in one part of Greece (Rethymno, Crete) are making plans to put single serving bottles of olive oil on restaurant tables starting in January.

Τέλος το χύμα ελαιόλαδο στην εστίαση απο 1ης Γενάρη

A consideration of the new law about single serving olive oil in restaurants, from the perspective of some Cretans.

Χάσαµε σταφίδα - καπνό, μην χάσουµε και ελαιόλαδο

In this interview with Fani Giannakopoulou of ypaithros.gr, Vassilis Zampounis discusses expanding olive cultivation in Greece, single serving bottles of olive oil in restaurants, the problem of bulk trading of olive oil and a lack of  Greek competitiveness, and the new olive oil encyclopedia.

Σε σφραγισμένη συσκευασία το ελαιόλαδο σε χώρους μαζικής εστίασης

This article provides an overview of the law going into effect January 1, 2018 that requires the use of sealed single-use bottles of olive oil on restaurant tables in Greece.

Wall Street Journal: Η Ελλάδα παράγει λάδι για άλλους

This is not new news to many in the Greek olive oil world, but it is a report on a recent Wall Street Journal article about how much Greece is losing by exporting so much of its olive oil in bulk, rather than bottled and branded. See below on one of the efforts to change this.

Πρωτοβουλία ΣΕΒ και φορέων για λάδι, μέλι και κρασί

Greek interprofessional organizations for olives, olive oil, honey, and wine are joining ΣΕΒ to "launch an initiative to cooperate and promote common positions to support the agri-food chain, produced from Greek soil, such as oil, honey and wine."

Ποια εργαστήρια ανάλυσης ελαιολάδου πιστοποιήθηκαν για το 2018 από το IOC

This is a list of the Greek olive oil analysis laboratories certified by the International Olive Council (IOC) from December 2017 to the end of November 2018.

Ο omnibus πέρασε από το ευρωκοινοβούλιο

This article provides an overview of a new regulation passed by the European Parliament that will become effective on January 1, 2018. Rapporteur Albert Dess says it will be simpler, fairer, and better suited to the needs of farmers.

Το κρύο κάνει καλό. Ο πάγος όχι.

This explains the beneficial effect of lower temperatures on olive oil's flavor and aroma and the problematic influence of frost on olives before the harvest.

Τα πάντα για τον νέο κανονισμό βιολογικών

This Greek article answers some common questions about new European rules on organic production, which are expected to come into force on January 1, 2021.

Το ελαιόλαδο στη Μαζική Εστίαση / Διοργάνωση εσπερίδας από τον ΣΕΒΙΤΕΛ και την ΠΟΕΣΕ

SEDIK's publication of SEVITEL's press release provides the most detailed discussion I've seen of the law about single-use containers of olive oil for Greek restaurant tables starting in January.

Ευκαιρίες για λάδι και ελιά στη Σουηδία

Information about the olive and olive oil market in Sweden, with a link to additional details.

Τι φέρνει το μέλλον για την ΚΑΠ;

This is for anyone interested in learning more about the future of Europe's Common Agricultural Policy.

Στήλη ανοιχτού διαλόγου olivenews.gr

Following the publication of the book "Olive Encyclopedia: Olive Oil," olivenews.gr has launched an open dialogue column, inviting questions and comments for the book's authors via email or public comment on the website.

Παράθυρο στον κόσμο για τα ελληνικά προϊόντα (Δελτίο Τύπου)

This is about agrogate.gr, which looks like an important new service to connect Greek exporters with foreign importers.

Πλήθος κόσμου για την Εγκυκλοπαίδεια Ελαιοκομίας (Βίντεο)

More details about the story behind the new Olive Oil Encyclopedia and a recent event in Athens to introduce it.

Η χρηματοδοτική εργαλειοθήκη του ελαιοκομικού τομέα

This article contains a number of useful points about olive oil promotion, investments, exports, exhibitions, and competitions that were raised at a recent Filaios event in Athens.

Λειτουργία Οργανοληπτικού Εργαστηρίου (Δελτίο Τύπου ΣΕΒΙΤΕΛ)

SEVITEL's organoleptic laboratory is now open, after the merger of ESVITE with SEVITEL. See the article for more information.

Is California ripe for expansion of olive oil production?

This article (in English) seems to have nothing to do with Greece, but its points about the state of the US olive oil market might be worth considering. Clearly, Americans need to be convinced both that olive oil is worth buying, and that Greek extra virgin olive oil is authentic and high quality.

Νέα αγορά 10 χιλιάδων τόνων ανοίγει η τυποποίηση ελαιολάδου στην εστίαση

Here is some important information about the new law about single-use bottled and branded olive oil that will be required on Greek restaurant tables starting in January. It is hoped that this change will bring more worldwide attention to Greek olive oil brands, as well as offering more opportunities for branded olive oil sales in Greece

Ένα βιβλίο για το μέλλον της ελαιοκομίας

This is the speech of the Honorary Professor of Arboriculture - Olive Oil of the Aristotle University of Thessaloniki at the presentation of the new “Olive Encyclopedia: The olive oil” (a Greek book) in Thessaloniki, which explains why he thinks the book will be useful to anyone interested in olive oil.

Εγκυκλοπαίδεια Ελαιοκομίας: Το ελαιόλαδο - Παρουσίαση βιβλίου

The new “Olive Encyclopedia: The olive oil” (in Greek) was presented to the public in Thessaloniki recently; it will also be presented in Athens on November 20. See the article for more information about this 700 page book that provides a wide range of useful knowledge for everyone involved with olive oi

Olive Challenge Διαγωνισμος Καινοτομιας Και Επιχειρηματικοτητας Δελτιο Τυπου

Filaios, the Association of Friends of Olive Oil, has announced the first Innovation and Entrepreneurship Competition in the Greek olive oil sector, with the goal of the development and upgrading of the olive sector through the introduction of innovation, sustainable development, and innovative entrepreneurship. More information is available here.

Olive Oil Taster, an emerging career in China

Very interesting perspective of one of China's first olive oil tasters: news from an emerging market.

Σε σφραγισμένη, μη επαναγεμιζόμενη συσκυασία το ελαιόλαδο στην εστίαση

The Association of Cretan Olive Municipalities (SEDIK) approvingly reproduces SEVITEL's press release about the new law requiring the use of bottled and branded olive oil on restaurant tables starting in January. Some details are clarified here.

European shopper trends: health, organic, vegetarian

This is not exactly about olive oil, but Europeans' interest in healthy organic vegetarian foods is relevant to olive oil producers and exporters. A “large proportion” of European shoppers are buying “healthy”, organic, vegetarian and free-from foods, new research from IRI reveals.

Η Specialty Food Association στην Ελλάδα διαμέσου του Τμήματος TradeUSA

The Hellenic-American Chamber of Commerce and the Specialty Food Association (SFA) will develop a 3-year exclusive partnership for Greece that will include education and a commercial interconnection.

Too much procrastination

Urging Greeks to work together to stop bulk olive oil sales to Italy (for example), Alexis Papachelas argues, "Our objective, at the end of the day, should not be to get a slice of an already small cake, but to make that cake bigger." [He does not say to help Greek Liquid Gold help you make the cake bigger, but I do.]

Απειλή για καλλιέργειες από το βακτήριο “Ξυλέλλα”

Following an educational day in Crete about Xylella fastidiosa, which has not been found in Greece but has destroyed olive trees in other European countries, SEDIK reprints an article from Chaniotika Nea with links to information about the bacterium.

Food Leaders Take Notice: How Millennials Are Changing The Way We Eat

Not specifically about olive oil, but discussing trends it may be useful to keep in mind.

Διακίνηση και διάθεση ελαιολάδου και σπορέλαιων

This article describes the rules for the trading, marketing, distribution, and sale of olive oils and seed oils.

Aυξάνεται συνεχώς η καλλιέργεια της Ελιάς Καλαμών σε ΗΠΑ, Αυστραλία, Πακιστάν και Κίνα

This article about the growing of Kalamata olive trees in other countries, and various popular activities, classes, and stores organized around olive estates, seems meant to inspire Greek olive growers to more creatively use their land and products as well.

UK Food Safety Concerns Remain Despite New Inspections Framework

Businesses exporting to the United Kingdom may want to consider changes likely to be made due to Brexit.

Sustainable Management of Olive Groves Can Tackle Effects of Climate Change

Advice for olive farmers from a Greek professor working in Italy, plus a discussion of experiments underway and climate change's possible effect on olive growing.

‘Oleum’ Project Seeks Better Solutions to Protect Olive Oil Authenticity

As Ylenia Granitto explains in Olive Oil Times, "Part of Europe's Horizon 2020 research and innovation program is an ambitious plan to find common approaches and analytical tools to check the quality and authenticity of olive oil."

Taiwan Study Adds Little to Differentiation Measures, IOC Says

"As Taiwan's FDA targets esters in their efforts to aid in differentiation, the International Olive Council said a recent study contributes little to the cause." Note: I wonder if the IOC's conclusion is debatable. The ability to determine whether olive oils have been refined should be advantageous to Greek producers of EVOO.

Organic food: new rules for EU label agreed

"New rules to increase consumer trust in organic foodstuffs and unleash the sector′s potential for growth were informally agreed with Council′ negotiators on June 29," but not yet approved. If approved, they will apply from July 1, 2020.

Επιχειρηματικός Οδηγός για την Ιαπωνία

The Greek Embassy in Tokyo has set up an e-portal for Greek businesses in Japan, one of the largest olive oil importers. It provides a useful online guide with business and commercial data and information necessary for exporters to Japan. In addition to the portal itself, this article provides a fairly detailed overview of it, in Greek.

Εως 400 ευρώ/χρόνο για το 'ελληνικό σήμα'

The Government Gazette published the Joint Ministerial Decisions setting out the conditions and annual fee for the awarding of the Hellenic Sign to extra virgin and virgin olive oil and table olives.

Άνοιγμα σε νέα μέλη για τη Φίλαιος

For Greeks who use, produce, believe in, and/or care about olive oil (since this is all in Greek): you can become a member of Filaios, the Association of Friends of Olive Oil. More info here.

Ελαιόλαδο από αιωνόβιες Ελιές παράγεται και προωθείται στην Ιταλία!

Very interesting article about extra virgin olive oil in individual dose packages for pregnant women, children, and athletes, now produced from centuries-old organic olive trees in Apulia, Italy; Dr. Nikos Michelakis suggests trying the same thing with some Greek olive trees.

Προδημοσίευση πρόσκλησης για τα "Σχέδια Βελτίωσης"

This is a press release about the preliminary announcement of a call for improvement plans for an investment program from the Rural Development Program.

Tο olivenews.gr στο συμπόσιο "Made in Greece"

This informative article follows up on a May 31 symposium in Athens about the development of a "Made in Greece" brand and how it might work and help producers and exporters.

Olive Oil, a market in the process of consolidation in Russia

Useful notes for those interested in considering the Russian market, where Spain and Italy dominate.

Εξαπάτηση επιχειρήσεων Κρητικού Ελαιολάδου: Συμβουλές από το Επιμελητήριο Ηρακλείου

Greek olive oil producers are warned to beware of fraudulent orders for exports.

Ευκαιρίες επιδότησης έως και 90% στις επενδύσεις μεταποίησης του ελαιοκομικού τομέα

Information (in Greek) about subsidies for investments in olive oil processing.

Price rises and private label drive up sales of olive oil across Europe - IRI data

A discussion of olive oil prices, sales, and trends in several European countries from 2015 to the present.

Η ποιότητα δίνει οικονομική αξία σε ελαιόλαδο και επιτραπέζιες ελιές

This is a press release about an event in Athens that featured American expert Alexandra Devarenne as well as a number of speakers from the Greek olive oil world.

Japanese Consumers seek for the Healthy qualities of Olive Oil

Useful information about what Japanese consumers are looking for in olive oil

New portal helps EU agri-food sector promote products overseas

"The new agri-food promotion portal ... is ... designed to be a one-stop-shop for organisations to find out how to get EU funding for their promotion programmes, search for potential programme partners and find useful information on entering new export markets." This is the European Commission link discussed in the article: http://ec.europa.eu/chafea/agri/.

The price, a decisive factor for the US consumer when it comes to buying olive oil

Useful information for those interested in the American olive oil market.