Conference attendees in the auditorium for the OIS conference in Ancient Olympia

This Olympic year, the Oleocanthal International Society (OIS) inaugurated a new type of international olive oil competition at Ancient Olympia, Greece: an objective competition based on a chemical analysis of the amount of health-protective polyphenols in 565 extra virgin olive oils from Greece, Spain, Italy, USA, Cyprus, Morocco and Uruguay.

Professor Prokopios Magiatis of the University of Athens, vice-president of the OIS, explained that these Olympia Health & Nutrition Awards were the result of “a new type of competition, complimentary to the awards based on sensory evaluations. Its main advantage is that the results are based on absolutely objective criteria and can be verified by anybody through a chemical analysis.”

While Magiatis admitted that some of the award-winning extra virgin olive oils (EVOOs) in this particular competition might not be especially remarkable for their flavor, he added that “some of the awarded oils have also been awarded in sensory competitions.” For example, Spyros and George Dafnis’s Governor EVOO won the Olympia award for the highest oleocanthal olive oil out of 565 samples, as well as the Greek Gastronomos Award for its excellent flavor (the best in Greece, according to these judges) after a blind taste test.

Spyros Dafnis called the Olympia Awards “something completely different. Something new, something that overturns everything we know. I personally think that it is a benchmark in the history of olive oil worldwide. This is because it redefines the concept of ‘quality olive oil’ and re-examines EVOO quality overall. For the first time, awards were not only following organoleptic testing, but mainly after scientific laboratory measurements. So now quality oil means oil without taste defects, but mainly oil that benefits and protects human health. That I think is the new and correct definition.”

Magiatis pointed out that “some consumers are mainly concerned about the healthy properties and not the taste, and they can choose their oil based on the results of the Olympia competition. However, an oil combining a high phenolics level and excellent organoleptic properties should become the future target of all high quality producers.” If it does, they may want to compete in the Olympia Awards, which the OIS board has agreed to make an annual event. Next year’s awards will be presented in Malaga, Spain alongside the OIS annual meeting.

A New Category of Olive Oil is Born

Spyros Dafnis believes the Olympia Awards “clearly demonstrated that high phenolic olive oil is not a simple food but may also be considered a supplement and even a medicine…. We have a new category of olive oil which has now been born. I am referring to the olive oil category with high phenolic components.” While related to European Regulation 432/2012, Dafnis asserts that it has now also been “validated internationally,” making it impossible “to ignore the dozens of producers who have turned to this kind of olive oil production” and the “scientific research internationally accredited as done at Athens University by Dr. Prokopios Magiatis and Dr. Eleni Melliou.”

The recent Gastronomos Awards in Athens seem to support that claim, as Magiatis received an honorary award for his contributions to Greek olive oil and his work “linking scientific knowledge to production,” according to Kathimerini. Magiatis’s 2012 study presented an innovative way to measure oleocanthal which won first prize for applied research in a Eurobank contest this year, and he has also worked with the University of California at Davis and the US Department of Health on the first clinical study about the health benefits of olive oil. Magiatis emphasizes the importance of promoting the health protective properties of many Greek olive oils in order to give them “the place they deserve in the international arena.”

Magiatis’s work helps support Dafnis’s claim that “the health protective properties of olive oil are due to specific substances present in olive oil called polyphenols. More specifically, we can say that the special phenols such as oleocanthal and oleacein have strong pharmacological and biological properties.” Olive oils high in these phenols “taste spicy and bitter. That is why the general rule is BITTER IS BETTER.” Due to their health benefits, Dafnis believes “the future belongs to the high phenolic oils.”

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Thanks to the OIS for photos from their conference and awards ceremony.

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